The challenge for the Vibrant clothing brand was to create a visual identity that stood out in a competitive market, ensuring the brand's simplicity and timeless appeal remained clear, while also conveying a sense of comfort and quality. Additionally, the logo needed to differentiate the brand from others while remaining memorable.

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A custom, hand-drawn logo was designed to emphasize uniqueness and brand recognition. Muted, homey colours were incorporated into the branding to evoke a sense of coziness and familiarity, aligning with the brand’s promise of quality and comfort.