I have had the pleasure of working at a Marketing and Data Analytics company based in Toronto and Vancouver. I worked there for a 1-year contract, and during my time there, I created their Facebook and LinkedIn social media. I have worked with various clients for their social media accounts ( Linkedin, Instagram, TikTok, Snapchat, Facebook etc.), Facebook and Google Display Ads, as well as Youtube.
Social Media
Newsletters
Blogs
Facebook and Google Display Ads
The creation of Google Display and Facebook ads served as a means to gather data on which content best resonated with viewers, including insights on language and imagery that generated the most clicks and impressions. To optimize performance, I would design two sets of ads using the same language but with different visuals—one featuring figures and one without. This approach allowed for effective A/B testing to determine which imagery had a greater impact on audience engagement.
Youtube ads/Video content
Website Re-design
I contributed to several website redesign projects for the agency, addressing numerous issues, particularly related to UX and accessibility. The initial redesign encountered challenges such as difficult-to-read text and excessive content, making the user experience cumbersome. Additionally, the oversized and poorly optimized graphics disrupted the layout, affecting both readability and responsiveness across different screen sizes.
In response, we completed an overhaul of the website’s design. Key improvements included selecting a more legible font and reducing word count for consistency and clarity. Also, replaced irrelevant imagery with visuals that better aligned with the site’s content. To enhance user engagement, incorporated animation and movement elements, creating a more dynamic and interactive experience. Overall, these changes resulted in a cleaner, more professional, and user-friendly website.
Before
After
